/ / / Omega Deville Automatic NWW 2001

Omega Omega Deville Automatic NWW 2001

Omega Deville Automatic

Unusual and large Omega Deville Automatic with highly polished rhodium plated steel case and thick faceted crystal. The dial is highly unusual highly polished mirror effect. Has a thick bevelled edge crystal, very small nick in top right corner of the crystal, barely noticeable unless specifically looking for it. It is a very retro looking watch reminiscent of early 1970s design, a bit over the top and slightly kitch. It is a unisex watch, thick and chunky case but not very wide and similar dimensions to a Cartier Tank. The bracelet is a genuine omega bracelet but not original to the watch. It comes with a replacement black leather strap as well which is brand new, with gold plated pin buckle.

Year of production: Early 1970s
Case: Rhodium plated steel
Bracelet: Omega not original to the watch and replacement leather strap
Crown: Original Omega signed
Crystal: Faceted glass
Dial: Mirrored with burnished effect
Movement: Automatic calibre 661
Dimensions Width is 21 mm, 23 mm including crown, thickness is 12 to 14.5 mm, 50 mm lug to lug

Key Characteristics

Brand: Omega
Band: Leather Strap & Steel Bracelet
Case Material: Steel
Condition: Good
Movement: Automatic
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Additional Product Details

Omega Watches. Founded at La Chaux-de-Fonds, Switzerland in 1848 by 23-year-old Louis Brandt who assembled key-wound precision pocket watches from parts supplied by local craftsmen. He travelled throughout Europe selling his watches from Italy to Scandinavia by way of England, his chief market. After Louis Brandt's death in 1879, his two sons Louis-Paul and Cesar, troubled by irregular deliveries of questionable quality, abandoned the unsatisfactory assembly workshop system in favour of in-house manufacturing and total production control. Due to the greater supply of manpower, communications and energy in Bienne, the enterprise moved into a small factory in January 1880, then bought the entire building in December. Two years later the company moved into a converted spinning-factory in the Gurzelen district of Bienne, where headquarters are still situated today. Their first series-produced calibres, Labrador and Gurzelen, as well as, the famous Omega calibre of 1894, would ensure the brand's marketing success. Louis-Paul and Cesar Brandt both died in 1903, leaving one of Switzerland's largest watch companies - with 240,000 watches produced annually and employing 800 people - in the hands of four young people, the oldest of whom, Paul-Emile Brandt, was not yet 24. Considered to be the great architect and builder of OMEGA, Paul-Emile's influence would be felt over the next half-century. The economic difficulties brought on by the First World War would lead him to work actively from 1925 toward the union of OMEGA and Tissot, then to their merger in 1930 within the group SSIH, Geneva. Under his leadership, then that of Joseph Reiser beginning in 1955, the SSIH Group continued to grow and multiply, absorbing or creating some fifty companies. By the seventies, SSIH had become Switzerland's number one producer of finished watches and number three in the world. Weakened by the severe monetary crisis and recession of 1975 to 1980, SSIH was bailed out by the banks in 1981. Switzerland's other watchmaking giant ASUAG, principal producer of movement blanks and owner of the Longines, Rado and Swatch brands, was saved in similar fashion one year later. After drastic financial cleansing and a restructuring of the two groups' R&D and production operations at the ETA complex in Granges, the two giants merged in 1983 to form the Holding ASUAG-SSIH. In 1985 the holding company was taken over by a group of private investors under the strategy and leadership of Nicolas Hayek. Immediately renamed SMH, Société suisse de Microélectronique et d'Horlogerie, the new group achieved rapid growth and success to become today's top watch producer in the world. Named Swatch Group in 1998, it now includes Blancpain and Breguet. Dynamic and flourishing, OMEGA remains one of its most prestigious flagship brands