/ / / Rolex Precision ROL 728

Rolex Rolex Precision ROL 728

Rolex Precision

Excellent condition Rolex Precision manual hand winding watch, model 9828 dating to circa 1959. Ever popular and decent honest watch with mint condition dial, and steel Dauphine style hands. It has just been serviced and is working to within ten seconds per day. It comes on a brand new replacement black leather strap with a genuine Rolex pin buckle. Has and original Rolex signed winding crown and Rolex signed movement. The case is a snap on case back and front. Has a high domed acrylic crystal. This is another of the classic Rolex design, classic style case.  It is instantly recognisable for what it is and is at home on the wrist whether worn with a suit or casual clothes.  The width is 34 mm excluding crown, and 36.5 mm including the crown.  The thickness is 11 mm and the lug to lug distance is 40 mm.

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Key Characteristics

Brand: Rolex
Band: Steel Bracelet
Case Material: Steel
Condition: Excellent
Movement: Hand Winding

Additional Product Details

Rolex SA was founded in 1905 by the German Hans Wilsdorf and his brother-in-law, Alfred Davis. Contrary to popular belief, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the original name of what later became the Rolex Watch Company. They originally imported Hermann Aegler's Swiss movements to England and placed them in quality cases made by Dennison and others. These early wristwatches were then sold to jewellers, who then put their own names on the dial. The earliest watches from the firm of Wilsdorf and Davis are usually marked "W&D" – inside the caseback only. Hans Wilsdorf registered the trademark name "Rolex" in La Chaux-de-Fonds, Switzerland during 1908. The word was made up, but its origin is obscure. One story, which was never confirmed by Wilsdorf, is that the word "Rolex" came from the French phrase horlogerie exquise, meaning exquisite watch industry. The Wilsdorf & Davis company moved out of Great Britain in 1912. Wilsdorf wanted his watches to be affordable, but taxes and export duties on the case metals (silver and gold) were driving costs up. From that time to the present, Rolex has been headquartered in Geneva, Switzerland, though the company owns facilities in other cities (Bienne, etc) and continents (North America, Asia, Australia, etc). The company name Rolex was officially registered on 15 November 1915. It is thought this change was part of a drive to popularize wristwatches, which at the time were still considered a novelty largely for women (pocket watches were more common). Wilsdorf was said to desire his watch brand's name to be easily pronounceable in any language. The company name was officially changed to the Rolex Watch Company during 1919. It was later changed to Montres Rolex, SA and finally Rolex, SA. Rolex SA is a foundation initiated and originally funded by Hans Wilsdorf and the Aegler family. According to foundation documentation, the Rolex SA company can never be sold, nor traded on any stock market.